Joining any market can be risky; but if you sought the advice from the experts, like the Insights Impact, then you are in good hands. They can help you analyze what’s happening in the market today that might affect your business grow.
If you are looking for a firm that can help you with your market research and strategy, InsightsImpact might just be the right place to go. The company will contribute in the long-term growth of businesses.
InsightsImpact is a team of market researchers and analysts who have the experience and passion to deliver customized, appropriate and reliable methodologies that are tailored to the needs of their clients. The consultants are all guaranteed to have at least 15 years of experience that gives them background in different industries. The team has first-hand experience in marketing, advertising and branding.
This team is comprised of post-graduate degree holders, ranging from MBA, PhD and MA, who give up-to-date, holistic and reliable analysis and perspective.
With their experience in corporate-side research, the clients are given deeper and enlightened view of their business needs.
A group of people are also assigned for fieldwork in the nationwide, regional and local levels. This gives the team more reliability and dependability as data are gathered in different levels providing clients more insight.
To further asses and expertly interpret the data, statisticians and practitioners are also part of the group.
InsightsImpact specializes and focuses on qualitative research. In order to gather the best information the team of experts conducts either of the following methods: Focus Group Discussion, Ethnography, Home Visit and Observation and Semiotics.
However, there are also quantitative methodologies employed such as: Personal-Assisted using Pen and Paper (PAPI), Computer-Assisted Personal Interview (CAPI) and Survey.
Other services of the company include: Secondary Research, Desk Research, Data Collection, Data Collection and Processing and Recruitment.
In order to effectively study the client’s business, niche and market, the team do the following:
Concept and Positioning
New Product Development
Industry and Market Study
The team also specializes on Research Training including:
Preparing a Research program
Market Research Training for SMEs and Corporate
Balanced Scorecard Workshop
Basic and Advance Statistics