“Shop ’til you drop in this world class shopping center…”
There is no need to fly to the United States or Singapore to get a fix of Forever 21 shopping. In July 2, 2010 Forever 21 opened its flagship store in the Philippines at SM Megamall. The shop occupies 2,700 square meters. The fashion store chain is franchised by SM for the middle and upper-middle fashion market in the Philippines. The opening of this store and the response of the public also prompted the executives of the international store to open other branches throughout the country.
The SM Megamall branch of Forever 21 has five sections that are filled with different fashion finds: Forever 21 is filled with neutral staples for every girl’s closet, basics in vibrant colors, resort wear and athletic wear; Twelve by Twelve is where to find evening and cocktail pieces; Heritage 1981 classic and vintage-inspired pieces; Love 21 for those who want preppy clothes and 21 Men for classic and preppy pieces for men. There are about 34 fitting rooms that shoppers can use in the store. Despite the large area that the store occupies, the executives still believe that it is small.
In April 1984, the first Forever 21 store, then known as Fashion 21, was opened by Korean couple Don Won Chang and Jin Sook. Their first target is the Korean-American community but they have also attracted other shoppers. Their growing following which comprised of tourists also paved way for them to open different stores in different countries. Today, there are more than 400 Forever 21 stores found all over the world.
The first Forever 21 store in the Philippines is located at the second level of SM Megamall A near the Bridgeway and The Mega Atrium in EDSA corner J. Vargas Avenue, Mandaluyong City.